YSM “The Finale”: An amplified YSM with a vision of luxury lifestyle at its core.

YSM “The Finale”: An amplified YSM with a vision of luxury lifestyle at its core.




Introducing the first of a higher calibre of YSM Fashion to Sheffield, we would like to cordially invite you to immerse yourself into our new inspirational space. Situated across two floors of luxury shopping where Sheffield’s renowned designer plug has been busy behind the scenes, refining and renovating the YSM retail experience.

The expansion marks the beginning of YSM’s journey to becoming an established independent curator of all thing’s luxury. Based in the heart of Sheffield City Centre on Devonshire Street – Sheffield’s hip destination for cutting-edge style, YSM is pioneering the way and with no doubt putting Sheffield on the style map.

For those of you who are yet to know, YSM has nurtured the concept of delivering expectational international fashion design, as well as having quality customer service as its focus since it was formed. Today, not only are we now bigger, but we are better.

After the extraordinary circumstances witnessed over the last 18-months, we are now ready to announce that we have perfected YSM’s long-awaited retail development. Only a few steps from our permanent residency since 2017, streamlined into next door, you will find a host of brands by the likes of JW Anderson, Dries Van Noten and more, all new to the YSM portfolio.

Being the first in the city to blend high-fashion contemporary brands with luxury street style. Here at YSM we are re-defining what a retail experience means today. As of tomorrow, Friday 15th October 2021, we will be operating across two floors catering to the contemporary needs of the city. We look forward to exhibiting YSM’s next phase to customers old and new, and showcasing our latests finds & our new revolving sneaker selection.

Keep your eyes peeled and get ready to explore our new store that captures a renewed sense of ease an adventure destined for your post-pandemic wardrobe, as well as jewellery, fragrances, grooming supplies and more. And make sure to follow our Instagram to watch the next phase of YSM play out. 

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