Established as a fresh, contemporary retailer for the best in designer men’s streetwear, YSM is home to some of the most high-end brands on the planet.
Including an impressive portfolio of brand names such as Marcelo Burlon, Palm Angels, DRKSHDW and Comme De Garcons, YSM put cutting-edge style and comfort at the forefront of everything they do.
Amongst this wide spectrum of popular, designer names is the Italian fashion label, Off-White, founded in 2012 by American designer, Virgil Abloh.
Born in the city of Milan, one of the world’s global capitals in fashion which is also identified with the Italian ‘prêt-à-porter’ industry, Off-White focuses on current, ultra-modern culture and produces high quality garments which adapt to suit the up-coming season.
Blending luxury fashion with urban wear, the brand deliver in effortless, cool style and incorporates casual, laid-back shapes accompanied by colourful prints and striking lines.
The result of this concoction is a young, vibrant, streetwear brand who focus on fabrication and fit, aiming to embrace the present in a sophisticated and distinctive manner.
Despite being a fairly new name to the fashion industry, Off-White clothing have already collaborated with a range of well-known designer and high street brands such as Jimmy Choo, Nike, Levi, Converse and Champion.
Proving immensely popular with many A-list, fashionista celebrities, their clothing has previously been spotted on the likes of Jay-Z, Justin Bieber and A$AP Rocky, as well as Rihanna, Beyonce and Gigi and Bella Hadid.
Street essentials such as hoodies, trainers and loose fitting pants are what Off-White are mostly known for, but they have also used their individuality to put an eye-catching twist on pieces such as denim shirts, jeans and jackets.